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Public Vantage

How It Works

Understand how we score, categorize, and bring clarity to the companies on our platform.

The Integrity Score

Every company's Integrity Score is a straight average of its 5 pillar scores, displayed out of 100. If a company has only 1–2 pillars rated so far, its score shows an 'In Progress' label; once 3 or more pillars get real votes, the label disappears, and the score is fully established.

0–39

Low Integrity

40–69

Neutral / Caution

70–100

High Integrity

The 5 Pillars

Each pillar is scored 0 to 10 by community auditors and contributes equally (20%) to the overall Integrity Score. Higher scores always mean better behavior.

You don't need to rate every pillar to submit an audit — rate only the categories you feel informed about. Each pillar's score is calculated independently using only the votes it receives.

Price Index

Evaluates whether the value exchange — pricing, fees, or ad experience — feels fair to the consumer.

0 — Worst

Price gouging, hidden fees

10 — Best

Fair pricing, no surprises

Value & Innovation

Evaluates whether product or service quality is improving or declining over time.

0 — Worst

Quality declining, no improvement

10 — Best

High quality, constant innovation

Relationship Score

Measures customer service quality and consumer treatment.

0 — Worst

Rude, unhelpful

10 — Best

Helpful, easy to reach

Actions & Transparency

Evaluates how a business conducts itself beyond its products — including lawsuits, supply chain practices, philanthropy, and public accountability.

0 — Worst

Scandals, shady sourcing

10 — Best

Clean record, full transparency

Privacy Score

Measures data protection, tracking, and consumer privacy.

0 — Worst

Invasive tracking, sells your data

10 — Best

No data selling, full user control

The 4 Tiers

Companies are classified into four tiers based on revenue or employee count, giving context to their scale and influence.

Tier 1: Global Conglomerate

$50B+ revenue (or 50,000+ employees)

Tier 2: Mid-Market Enterprise

$1B–$49.9B revenue (or 5,000–49,999 employees)

Tier 3: Emerging Commercial

$45M–$999M revenue (or 100–4,999 employees)

Tier 4: Independent Small Business

Under $45M revenue (or under 100 employees)

How We Source Company Data

For large and mid-sized businesses (Tier 1 and Tier 2), financial data — revenue, employee count, and ownership — comes from SEC filings, primarily accessed through SEC EDGAR and aggregated financial data providers, or from reputable business journalism (Forbes, Reuters, CNBC) when a company is privately held and doesn't file publicly.

For small and independent businesses (Tier 3 and Tier 4), where SEC filings and major press coverage typically don't exist, employee counts are sourced from public company profiles on LinkedIn. Where exact figures aren't publicly confirmed, we display a reasonable range instead of a false-precision exact number.

Tier classifications are based on the most recent figures available at the time a company is added or reviewed. Because revenue and employee counts change over time, tiers are subject to change and are reviewed periodically — including an annual review to account for inflation and overall market growth. The tier system itself — including revenue and employee thresholds for each tier — is also subject to change over time as we refine our methodology and account for broader economic shifts. Any changes to the tier structure will be applied consistently across all companies on the platform.

Public companies are legally required to file annual revenue figures, so their tier is based on that reported revenue. Private companies are not required to disclose revenue, so their tier is instead based on employee count, sourced from reputable business reporting or, for smaller businesses, public company profiles like LinkedIn.

Every company profile includes a source note showing where its specific data comes from, and whether that data is officially filed, publicly reported, or estimated.

How to Participate

Anyone can browse the company directory, view profiles, read comments, and see scores — no account needed.

To submit a 5-pillar audit, post a comment or reply, or vote in a community poll, you'll need a free verified account. Sign in with Google and verify your phone number — it takes under a minute and prevents bots from manipulating scores.

Every audit counts, even if you only rate one pillar. Your vote is calculated into that pillar's average alongside other verified auditors.

Phone verification ensures every audit comes from a real person. No bots, no bought reviews, no corporate score manipulation.