How It Works
Understand how we score, categorize, and source data on the companies in our directory.
The Integrity Score
Each company's Integrity Score is the average of its 5 pillar scores, out of 100. Scores with fewer than 3 rated pillars show an "In Progress" label until more community votes come in.
0–39
Low Integrity
40–69
Neutral / Average
70–100
High Integrity
The 5 Pillars
Each pillar is scored 0 to 10 by community auditors, and calculated independently based on the votes it receives. When all 5 pillars are rated, each contributes equally (20%) to the overall Integrity Score. Higher scores always mean better behavior.
You don't need to rate every pillar to submit an audit — just the ones you feel informed about.
Price Index
Evaluates whether the value exchange — pricing, fees, or ad experience — feels fair to the consumer.
0 — Worst
Gouging, hidden fees, ad overload
10 — Best
Fair pricing, no surprises
Value & Innovation
Evaluates whether product or service quality is improving or declining over time.
0 — Worst
Quality declining, no improvement
10 — Best
High quality, constant innovation
Relationship Score
Measures customer service quality and consumer treatment.
0 — Worst
Rude, unhelpful
10 — Best
Helpful, easy to reach
Actions & Transparency
Evaluates how a business conducts itself beyond its products — including lawsuits, supply chain practices, philanthropy, and public accountability.
0 — Worst
Scandals, shady sourcing
10 — Best
Clean record, full transparency
Privacy Score
Measures data protection, tracking, and consumer privacy.
0 — Worst
Invasive tracking, sells your data
10 — Best
No data selling, full user control
The 4 Tiers
Companies are ranked by scale based on revenue; employee count is used only when revenue is unknown:
Tier 1: Global Conglomerate
$50B+ revenue or 50,000+ employees
Tier 2: Mid-Market Enterprise
$1B–$49.9B revenue or 5,000–49,999 employees
Tier 3: Emerging Commercial
$45M–$999M revenue or 100–4,999 employees
Tier 4: Independent Small Business
Under $45M revenue or under 100 employees
Tiers are reviewed periodically and may shift as figures change or as our methodology evolves.
How We Source Data
Revenue is the primary classifier for ALL companies, public and private, whenever a credible revenue figure exists. Employee count is used only when revenue is unknown.
Tier 1 and 2 data comes from SEC filings (via SEC EDGAR) or reputable business journalism when a company is private.
Tier 3 and 4 data typically comes from public LinkedIn company profiles, shown as a range where exact figures aren't public.
Every profile shows a source note indicating whether its data is filed, publicly reported, or estimated. AI tools assist in structuring this data from public sources — it's reviewed, but may still contain errors. See our Terms of Service for details.
Where our company data comes from
Revenue and employee counts come from each company's last completed fiscal year (currently 2025). We use finished years so the numbers are locked, verifiable, and comparable across companies. Public companies: SEC annual reports. Private companies: reputable estimates, marked with ~. CEO and subsidiaries stay current and are updated as changes happen.
How to Participate
Browsing is open to everyone — no account needed.
To submit an audit, comment, or vote in a poll, sign in and verify your phone number (under a minute).
Every audit counts, even rating just one pillar — your score is averaged in with other verified auditors.
This keeps every vote tied to a real person — not bots or bought reviews.