
How It Works
Understand how we score, categorize, and bring clarity to the companies on our platform.
The Integrity Score
Every company's Integrity Score is a straight average of its 5 pillar scores, displayed out of 100. If a company has only 1–2 pillars rated so far, its score shows an 'In Progress' label; once 3 or more pillars get real votes, the label disappears, and the score is fully established.
0–39
Low Integrity
40–69
Neutral / Caution
70–100
High Integrity
The 5 Pillars
Each pillar is scored 0 to 10 by community auditors and contributes equally (20%) to the overall Integrity Score. Higher scores always mean better behavior.
You don't need to rate every pillar to submit an audit — rate only the categories you feel informed about. Each pillar's score is calculated independently using only the votes it receives.
Price Index
Evaluates whether the value exchange — pricing, fees, or ad experience — feels fair to the consumer.
0 — Worst
Price gouging, hidden fees
10 — Best
Fair pricing, no surprises
Value & Innovation
Evaluates whether product or service quality is improving or declining over time.
0 — Worst
Quality declining, no improvement
10 — Best
High quality, constant innovation
Relationship Score
Measures customer service quality and consumer treatment.
0 — Worst
Rude, unhelpful
10 — Best
Helpful, easy to reach
Actions & Transparency
Evaluates how a business conducts itself beyond its products — including lawsuits, supply chain practices, philanthropy, and public accountability.
0 — Worst
Scandals, shady sourcing
10 — Best
Clean record, full transparency
Privacy Score
Measures data protection, tracking, and consumer privacy.
0 — Worst
Invasive tracking, sells your data
10 — Best
No data selling, full user control
The 4 Tiers
Companies are classified into four tiers based on revenue or employee count, giving context to their scale and influence.
Tier 1: Global Conglomerate
$50B+ revenue (or 50,000+ employees)
Tier 2: Mid-Market Enterprise
$1B–$49.9B revenue (or 5,000–49,999 employees)
Tier 3: Emerging Commercial
$45M–$999M revenue (or 100–4,999 employees)
Tier 4: Independent Small Business
Under $45M revenue (or under 100 employees)
How We Source Company Data
For large and mid-sized businesses (Tier 1 and Tier 2), financial data — revenue, employee count, and ownership — comes from SEC filings, primarily accessed through SEC EDGAR and aggregated financial data providers, or from reputable business journalism (Forbes, Reuters, CNBC) when a company is privately held and doesn't file publicly.
For small and independent businesses (Tier 3 and Tier 4), where SEC filings and major press coverage typically don't exist, employee counts are sourced from public company profiles on LinkedIn. Where exact figures aren't publicly confirmed, we display a reasonable range instead of a false-precision exact number.
Tier classifications are based on the most recent figures available at the time a company is added or reviewed. Because revenue and employee counts change over time, tiers are subject to change and are reviewed periodically — including an annual review to account for inflation and overall market growth. The tier system itself — including revenue and employee thresholds for each tier — is also subject to change over time as we refine our methodology and account for broader economic shifts. Any changes to the tier structure will be applied consistently across all companies on the platform.
Public companies are legally required to file annual revenue figures, so their tier is based on that reported revenue. Private companies are not required to disclose revenue, so their tier is instead based on employee count, sourced from reputable business reporting or, for smaller businesses, public company profiles like LinkedIn.
Every company profile includes a source note showing where its specific data comes from, and whether that data is officially filed, publicly reported, or estimated.
How to Participate
Anyone can browse the company directory, view profiles, read comments, and see scores — no account needed.
To submit a 5-pillar audit, post a comment or reply, or vote in a community poll, you'll need a free verified account. Sign in with Google and verify your phone number — it takes under a minute and prevents bots from manipulating scores.
Every audit counts, even if you only rate one pillar. Your vote is calculated into that pillar's average alongside other verified auditors.
Phone verification ensures every audit comes from a real person. No bots, no bought reviews, no corporate score manipulation.